HortEx Vietnam 2025 at a Glance
HortEx Vietnam 2025 at a Glance
Fuel Your Success: Power Up at HortEx Vietnam 2025
Direct Contact With Manufacturers
Direct Contact With Manufacturers
With more than 70% direct participation from manufacturers, you can gain better product knowledge direct from the source to make a more informed purchasing decision.
Access the latest market trends
Meet Your Next Business Partners
Meet 400 international suppliers and quality buyers from all continents. Get the chance to find potential partners that will help propel your business.
The #1 Launchpad
The #1 Launchpad
Discover new trends and business opportunities with hundreds of new exhibitors and new product launches.
Gain Invaluable Insights
Gain Invaluable Insights
Discover new industry trends and business opportunities by listening to top industry experts, or pick-up a tip or two from competitors and judges around the world.
Highlight Exhibitors
Testimonials
MR. MANUEL A. MADANI Head of South East Asia, Japan and Korea - Priva
I am Manuel Madani – the Head of South East Asia for Priva. Today, we are at HortEx Vietnam, showcasing a market with nearly 5,000 hectares of low-entry greenhouses poised to transition to mid-tech and high-tech levels in the coming decades. Being here to connect and build relationships truly shapes the future of the market. We maintain a hands-off approach, making locally available products accessible to the entire market through our partners and customers.
MR. ROEI YONAIManaging Director of South East Asia - Netafim
We have been participating in this show for several years now, and it has consistently been a great exhibition. It is always a pleasure to meet colleagues and industry professionals. We have the opportunity to reconnect with our existing customers and also meet new potential ones. I firmly believe that HortEx is an excellent platform for this sector. Without a doubt, we will return for the next edition as Vietnam is an important market for us.
MS. JOANNE CHENGRoyal Base Corporation
I believe the exhibition this year has been quite rewarding. It is not just an opportunity to meet numerous new potential customers from around the world, but the exhibition also offers a chance to reconnect with our loyal existing customers
MR. LUU THANH TRUNG Director - Trung Hai Scientific Instrument Co.,Ltd
This year’s exhibition has seen significant participation from both domestic and international businesses. We have identified promising collaboration opportunities with several companies specializing in the Horticultural and Floricultural sectors. If nothing changes, we will continue participating in HortEx Vietnam next year.
MR. GUSTAVO ALVAREZ PEREZSales Manager - Asthor
HortEx Vietnam plays a pivotal role for us in engaging with existing customers and exploring new contacts, including potential partners and suppliers. We are definitely planning to participate in the 7th edition of HortEx Vietnam in 2025!
Exhibition Schedule in 3 days
Seminar Program
*Tentative program, subject to change
| TIME | TOPIC | SPEAKER |
|---|---|---|
| 10:30 – 11:15 | Trends and Sustainable Solutions – Enhancing the Value Chain of Vietnam’s Crop Industry | Mr. Nguyen Quoc Manh – Deputy Director, Department of Plant Production and Protection, Ministry of Agriculture and Environment |
| 11:15 – 12:00 | Seeds of Change: Engaging and Empowering Youth in Vietnam’s Horticulture | - Ms. Nanya Burki – Head of Development & Partnerships – Nuffic Southeast Asia - Ms. Lotte Troost – Empower Youth4Food (EY4F) Coordinator - Chao Yen – Empower Youth4Food (EY4F) Youth Ambassador |
| 13:30 – 15:00 | Panel Talk: “Water quality & water and fertilizer recycling” | - Mr. Manuel Madani – Head of PRIVA SE ASIA, Japan, South–Korea - Mr. Alastair McLean – Commercial Director of Powerplants Vietnam |
| 15:00 – 16:00 | Panel Talk: "Enhancing the Quality and Value of Vietnamese Agricultural Products through Post– Harvest Preservation and Advanced Processing." |
Host: - Mr. Nguyen Van Muoi – Deputy Secretary General of the Vietnam Fruit and Vegetable Association (VINAFRUIT); Deputy Head of the Southern Office of the Vietnam Gardening Association (VAC) - Dr. Le Minh Hung – Director of the Sub-Institute of Agricultural Engineering and Post-Harvest Technology - Mr. Le Minh Phung – Sales Director, AJ Total Vietnam Co., Ltd. - Mr. Pham Huu Tam – General Director of Vietnam Green Technology Joint Stock Company. |
| TIME | TOPIC | SPEAKER |
|---|---|---|
| 10:30 – 12:00 | MOU Signing Ceremony between the Association of Vietnam Retailers and the Vietnam Fruits & Vegetables Association | |
| 13:30 – 14:00 | Application of Shrimp Peptides and Chitosan in Vegetable and Fruit Cultivation | Ms. Vo Thi Thu Thao – Master of Crop Science; Plant Nutritionist, VNF |
| 14:00 – 14:45 | Improve productivity and quality of Durian and Coffee with precision irrigation solutions | Mr. Doan Phuc Cuong – Agronomist Netafim Vietnam – Orbia Precision Agriculture |
| 15:00 – 16:00 | Application of Plants and Flowers in green city and enhancing quality of life | Ms. Elena Terekhova –International Relations Manager, International Association of Horticultural Producers (AIPH) |
| TIME | TOPIC | SPEAKER |
|---|---|---|
| 9:30 – 12:00 | Production and market information for Fruit Crops in Vietnam | Dr. Doan Huu Tien, Director of the Center for Transfer of Technology, Southern Fruit Institute |
| Information on Fruit, Vegetable, and Flower Varieties Bred by the Southern Fruit Research Institute | MSc. Nguyen Nhat Truong, Deputy Head of the Department of Fruit Breeding, Southern Fruit Institute | |
| 14:00 – 16:30 | Seminar on Advancing Integrated Pest Management in Vietnam’s horticulture for a sustainable future | NL embassy |
| 14:15 – 14:30 | Registration | |
| 14:30 – 14:45 | Opening Remarks | |
| 14:45 – 15:00 | Setting the scene: Horticulture cultivation practices in Vietnam: Current status and challenges | Mr. Nguyen Van Muoi – Deputy Secretary General, Vietnam Fruit and Vegetable Association (VINAFRUIT) |
| 15:00 – 15:15 | RPresentation: IPM practices in Vietnam | |
| 15:15 – 15:45 | Panel Discussion: Practical solutions on IPM application in Vietnam towards a safer and more sustainable and professional horticulture sector | Panelists: - Dalat Hasfarm, Biopro branch - DutchDelta Greenhouse - Fresh Studio - Koppert - Mai Khoi Farm - RijkZwaan |
| 15:45 – 16:00 | Q&A Session | |
| 16:00 – 17:30 | Networking Session at the Netherlands Pavilion (Booth B3) |
Export Forum
*Tentative program, subject to change
Export Forum on Fruit & Vegetable Industry: “Unlocking the Opportunities for the Development of Modern Retail Markets for Vietnam’s Fruit & Vegetable Exports”
| TIME | TOPIC | SPEAKER |
|---|---|---|
| 10:30 - 11:30 | Essential Considerations for SMEs in Vietnam’s Agricultural Exports | Mrs. Vu Kim Hanh – President of High-Quality Vietnamese Goods Business Association, Director of Business Studies and Assistance Center (BSA) |
| 13:00 – 13:30 | Registration | |
| 13:30 – 13:45 | Opening Remarks | |
| 14:00 – 14:15 | Durian Export to China: Key Phytosanitary Considerations and Market Development Strategies | Ms. Ngo Tuong Vy – CEO Chanh Thu Fruit Export - Import Group Joint Stock Company |
| 13:45 – 14:05 | Situation Analysis of Vietnam’s Fruit and Vegetable Exports – Constraints, Supporting Policy, Government Targets | Mr. Le Thanh Hoa – Deputy Director of National Agro–Forestry–Fisheries Quality Assurance Department, Ministry of Agriculture and Environment |
| 14:05 – 14:25 | Current Challenges for Vietnam’s Fruit & Vegetable Industry in Meeting Phytosanitary Market Regulatory Requirements. | Dr. Phan Thi Thu Hien – Director of the Post– Import Plant Quarantine Center 2, Department of Plant Production and Protection, Ministry of Agriculture and Environment. |
| 14:25 - 14:35 | Opportunities for Vietnam’s Agricultural Exports to the Middle East & Africa | Mr. Do Quoc Hung – Director General of Asia - Africa Market Department, Ministry of Industry and Trade |
| 14:35 – 14:55 | Export Modern Retail Market: Opportunities, Requirements, Impediments, and Pathway to Success | Mr. Peter Johnson – UNIDO Value Chain Expert, GQSP Vietnam Programme |
| 14:55 – 16:30 |
Panel Discussion: 1. Sharing challenges, successes, and lessons learned in accessing retail markets 2. Addressing key issues and constraints in Vietnam’s fruit and vegetable exports 3. Exploring the way forward to enhance market access, leverage innovation and align with sustainability trends |
Moderator: - Mr. Nguyen Duy Duc – UNIDO National Value Chain Expert, GQSP Vietnam programme - Representatives from Asia - Africa Market Department, Ministry of Industry and Trade - Representatives from companies: Chanh Thu, Hoang Phat, Vina T&T, Pico, Viet Phuc, Fosacha… - Mr. Nguyen Manh Hieu – UNIDO National Value Chain Expert, GQSP Vietnam programme. |
Export Forum on Floricultural industry
| TIME | TOPIC | SPEAKER |
|---|---|---|
| 09:30 - 10:30 | Safe Production + High technology application in Vietnam | - Ms. Mirjam Boekestijn CEO - Dutch Greenhouse Delta and Board Member Netherlands Vietnam Horti Business Platform - Mr. Maarten A.D.Oostenbrink Sales and Marketing Director of Valto Biocontrol. |
| 10:30 – 11:00 | Overview of the Dalat - Lam Dong Flower Industry and Future Directions. | Mr. Ho Anh Dung - Vice President of Da Lat Flower Association |
| 13:30 – 14:00 | Overview of the Tissue Culture Seedling Industry in Lam Dong | Mr. Ho Anh Dung - Vice President of Da Lat Flower Association |
| 14:00 – 15:00 | Retailer Workshop on Flowers: Flower Retail in the Digital Age / Effective Marketing Strategies for Floral Retailers | Ms. Pham Thi Hoang Tram - Director of Tigon Fresh Flowers Company |
| 15:00 – 16:00 | From manual to fully automated: transforming the operation for the small and medium-sized greenhouse | Mr. Rain Chan – Marketing Manager at TrolMaster |
Panel Discussion: “Grower Talks”
*Tentative program, subject to change
| TIME | CONTENT | SPEAKER |
|---|---|---|
| 10:00 |
Discussion: – Sharing experiences in gardening – Solutions to improve quality, build brands and develop sustainable fruit orchards – Farmers' concerns: Innovating agricultural production models – Developing and enhancing the capacity and effectiveness of cooperatives – Consensus and Cooperation in Product Export Among Growers – How standards should be properly and appropriately applied – Competitiveness in bringing products to commercial shelves – The current state of flower varieties in Vietnam. |
Host: Mr. Nguyen Van Muoi - Deputy Secretary General of the Vietnam Fruit and Vegetable Association (VINAFRUIT); Deputy Head of the Southern Office of the Vietnam Gardening Association (VAC) Mr. Ho Anh Dung - Vice President of Da Lat Flower Association Mr. Nguyen Hong Quyet - Outstanding Vietnamese Farmer 2023 Mr. Vu Duc Con - President of Dak Lak Durian Association Mr. Nguyen Dinh Tung - Chairman of the BOD - General Director of Vina T&T Group; President of Ho Chi Minh City Clear Agricultural Products Association (CAPA); Vice President of Vietnam Fruit and Vegetable Association (VINAFRUIT) Mrs. Mai Hong – Vietnam Coordinator, The Netherlands Vietnam Horti Business Platform Mrs. Nguyen Thi Kim Thanh - President of Vietnam Coconut Association |
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