IPM ESSEN and HortEx Vietnam Sign a Cooperation Agreement – Expanding the International Network for the Horticulture Industry

IPM ESSEN and HortEx Vietnam have just signed a cooperation agreement marking an important step forward in the field of horticulture and floriculture exhibitions. IPM ESSEN – The world’s largest horticulture exhibition, will exclusively promote HortEx in the DACH region (Germany, Austria, Switzerland) and several other countries, providing expansion opportunities for its international network me.

Nova Exhibitions B.V. and Minh Vi Exhibition & Advertising Services Co., Ltd. announced that the HortEx Vietnam 2024 exhibition will take place from March 13-15, 2024 at SECC, Ho Chi Minh City. IPM ESSEN will be the exclusive partner from the DACH region and many other countries in the global horticultural market, such as Italy and Ecuador. It is worth noting that this cooperation agreement also aims for a long-term partnership after 2026.
Oliver P. Kuhrt, CEO of Messe Essen, expressed his joy with this new step, saying that the expansion of the international network in the fast-growing market will create many new business opportunities for companies from Germany, Austria and Switzerland. In addition, as people’s environmental awareness is increasing with the rise of the middle class and the need for clean food, local products have been opening up many opportunities for consumers. horticulture industry in Vietnam.

The fruit and vegetable market in Vietnam is growing at an average annual rate of 8%, and the export rate has also doubled in the past 5 years, proving the potential and importance of the industry. this agriculture in the area.

The contract was signed during the visit of the business delegation at the Metalex metalworking trade fair and received strong support from the Chairman of the Supervisory Board of Messe Essen, Thomas Kufen . Besides, he expressed his confidence in this cooperation, while emphasizing the expansion of the global network and international stature of the city of Essen.

This cooperation also contributes to the development and importance of the agricultural industry in Vietnam during the period of urbanization and increased consumer demand.